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Fivespeed302 and allworld, I don’t mean to be rude but your comments lead me to believe you have no business background.
The top of the line BMW, Harley and Indians are selling to a totally different market. All three have far more technology, American style touring riding positions, audio systems, relatively huge dealer networks, the BMW has a six cylinder engine and they all have more bells a whistles then I can list. Wifey is far more likely to be on board with buying a big, luxury touring bike than a bare bones sport tourer.
The Motus is more comparable to the defunct Honda VFR1200 than a CVO Harley yet costs twice as much as the Honda that was dropped because it didn’t sell.
It is easy to say “I’d buy that” but how many will are actually willing to spend well over $30K for a VFR1200 with a tiny dealer network, chain drive, and no guaranty that you will be able to get parts in 5 years? I still expect Motus to fold, it is just taking longer than I guessed.